From the homepage, click Share an article, photo, video, or idea. Video ad campaigns have greater potential to increase brand awareness, brand consideration, and lead generation since they are typically served to a larger, more targeted audience. Or, show off your super cool office culture. Choose your main objective. This works, but for many reasons, LinkedIn native videos tend to be a more effective strategy. If you have a company blog, you can also analyze your best performing content and consider how it could be transformed into a LinkedIn video. Here are a few things to consider:. Upload the video you want to share. Check out our complete guide to social media video specs.
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